I use a basic spreadsheet to track our competition's pricing adjustments every week. This recently helped us to:
- Identify cyclical promotion cycles
- Recognize product bundling strategies
- Grasp their pricing psychology
For a high-end retailer, we found that Snapchat and Instagram dramatically outperformed Meta for interaction and conversion, creating a strategic redistribution of resources that increased total results by 167%.
Their services cover:
- Advanced search optimization solutions
- Engaging digital presence services
- Performance-focused online advertising campaigns
- Channel oversight
- Copywriting and development
Working with a restaurant chain, ThreeSixty Marketing we established a publication approach that balanced regional tastes with global standards, producing engagement rates two hundred eighteen percent better than their earlier approach.
Not long ago, my small business was fighting to attract new customers. Our digital storefront was completely hidden in Google search results. That's when I made the decision to explore expert SEO services in Jeddah website optimization.
Effective strategies included:
- Selecting items suitable for Saudi expectations
- Modifying merchandise details to highlight aspects significant for Saudi consumers
- Seasonal collections for Ramadan
- Size adaptations for regional preferences
When I launched my e-commerce business three years ago, I was sure that our unique products would be enough. I overlooked market research as superfluous – a decision that practically cost my entire company.
A few days ago, a café proprietor in Riyadh expressed frustration that his establishment wasn't appearing in Google listings despite being well-reviewed by customers. This is a typical issue I see with regional companies throughout the Kingdom.
I suggest classifying competitors as:
- Direct competitors (offering equivalent solutions)
- Secondary competitors (with partial similarity)
- Potential disruptors (new companies with disruptive capabilities)
With comprehensive research for a shopping business, we identified that material shared between night time substantially surpassed those released during standard optimal periods, achieving one hundred forty-three percent better interaction.
For a healthcare center in Jeddah, we boosted their local visibility by nearly one hundred percent by verifying their company details was completely identical in both Arabic and English across all directories.
Not long ago, I watched as three rival companies invested heavily into expanding their presence on a particular social media platform. Their attempts flopped as the channel turned out to be a mismatch for our sector.
I now employ several tools that have significantly enhanced our market intelligence:
- SEO tools to monitor other companies' keyword performance
- Social listening software to monitor rivals' social activity
- Site monitoring solutions to monitor modifications to their digital properties
- Newsletter subscription to obtain their promotional messages
Key improvements included:
- Honest fulfillment projections for diverse locations of the Kingdom
- Multiple delivery options including rapid fulfillment in metropolitan areas
- Detailed tracking with native updates
- Flexible rescheduling for deliveries
Two quarters into our launch, our revenue were disappointing. It wasn't until I happened to a comprehensive study about our industry that I realized how oblivious I'd been to the competitive landscape around us.
I dedicate at least a substantial amount of time each Monday reviewing our competitors':
- Online architecture and user experience
- Blog posts and publishing frequency
- Digital channels presence
- Customer reviews and ratings
- Keyword strategy and performance
Begin by identifying ALL your competitors – not just the obvious ones. Throughout our investigation, we discovered that our largest threat wasn't the established business we were tracking, but a new business with an innovative strategy.